Paula's Choice
Beauty begins with truth
Skin care visionary Paula Begoun founded our company on one belief - people deserve the truth about skin care. Over 35 years ago, she set out to discover which products actually worked and which were total fluff. True to that mission, her namesake skin care is backed by research and real results.
You deserve smart skin care choices - minus all the hype.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe, and backed by scientific research. We uncover the truth about skin care and share all of the facts with you along the way- because keeping your skin healthy shouldn't be a mystery.
Our values
- Science & Truth
- Highly effective
- Multifaceted formulas
- Cruelty-free
- Formulary excellence
- Non-irritating & fragrance free
- Packaged for potency
- Environmentally conscious
Ingredients We Avoid
- 1,4 Dioxane
- Abrasive Particles
- Alcohol
- Aluminum Powder
- Essential Oils
- Fragrant Plant Extracts
- Nanoparticles (<100nm)
- Sodium Lauryl Sulfate
- Synthetic Fragrance
- Formaldehyde
- Phthalates
- Talc
- Toluene
- Synthetic Dyes
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