So - who’s hiccapop? In short, they're a devoutly irreverent group of daydreamers and design engineers working to invent cutting-edge baby and toddler products to make YOUR life a lot easier.

Oh yeah - what’s with the hiccapop name?

Well - growing up, one of their grandmas used to say, “You’ve got the hiccapops!” whenever her grandkids had hiccups. They thought it sounded cute, plus, GoDaddy only charged them $10 for the URL.

Now, it’s seven years later, and hiccapop is arguably the largest-selling baby and toddler brand on the internet. So, to all the millions of parents and grandparents out there who have supported us so generously over these past years, thanks! Without you, there’d be no hiccapop.